Dos & Don'ts of a Successful Social Media Strategy

  • 12 Jun 2024
  • 12:00 PM - 1:00 PM
  • Zoom


  • Organizational members who purchased a webinar bundle for 2024 may choose this category.

Registration is closed

Dos & Don'ts of a Successful

Social Media Strategy

Speaker: Elycia Taylor, Assistant Professor of Communication

at Columbus State Community College 

June 12, 2024

12:00 - 1:00 p.m. on Zoom

Social media can absolutely help move your adoptable animals out the door and into their furever homes more quickly. But, there are right ways and wrong ways to go about designing your social media strategy. Join Elycia Taylor, Assistant Professor of Communication at Columbus State Community College, in this practical webinar that covers best practices in visual and text-based storytelling to build and engage a social media audience. We'll discuss:

  • How to find your organization's storytelling 'voice'
  • How to make the most out of those tricky algorithms
  • When to use (and not use) staff and volunteers in the process
  • How to use social media as a key element in your fundraising strategy

Elycia was formerly the Program and Communications Director at Licking County Humane Society, so she can speak directly to how to make a greater impact for your shelter, rescue or other animal welfare organization through social media.


  • $25 per organization for Ohio Fedmembers with 1-5 program participants 

  • $35 per organization for Ohio Fedmembers with 6-10 program participants 

  • $45 per organization for Ohio Fedmembers with 11+ program participants 

  • $50 per organization for non-members 

Registration fee includes a link to a recording of the webinar that will be emailed after the program and available for a limited time. Not sure if your organization is a member? Click here. 

    Ohio Animal Welfare Federation is an approved provider of content which enhances professional competence and aligns with th5 domains of the CAWA Exam specifications. Every hour of training equals 1 CE towards CAWA Recertification.

    This webinar has also been approved for Continuing Educational Units by the National Animal Care & Control Association (NACA). National certificate holders can submit for credit consistent with the NACA CEU policy located here.

    © 2018 Ohio Federated Humane Societies (d.b.a. Ohio Animal Welfare Federation)

    Ohio Federated Humane Societies is a 501(c)3 non-profit organization. P.O. Box 21328, Columbus, OH 43221 

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